AI and data strategy that ships.
Metascribe is the consulting practice of Andrew Holland. Fifteen years building data platforms, AI-enabled products and the go-to-market that makes them land — at HBO, Warner Bros. Discovery, ITV, FOX, Paramount and dentsu — now available to organisations of any size and sector.
Four ways to
work together
Fixed-fee diagnostics, day-rate delivery or a retained fractional role. Sector-agnostic, with deep roots in media.
Data strategy & operating model
Where your data creates value, where it leaks it, and what to fix first. Strategy, governance, team design and a roadmap sized to what you can actually deliver.
AI readiness & agentic AI delivery
A clear-eyed audit of where AI will pay back in your business, then hands-on design and build of agentic workflows — with the guardrails, data plumbing and change management that pilots usually skip.
Media, metadata & localisation
Content supply chain, rights and metadata, identity matching, localisation at scale. Specialist work for broadcasters, studios, streamers and the technology companies that serve them.
Fractional & interim data leadership
A CDO or head of data for a few days a month, or full-time cover for a defined period. Senior judgement without the senior payroll, and a hand-over plan from day one.
Thought-leadership, PR and technical writing for founders and consultancies who need their expertise on the page — clearly and quickly.
Short diagnostics. Honest recommendations. Delivery I stay accountable for.
I've built and led data functions inside some of the biggest names in entertainment — HBO and Warner Bros. Discovery, ITV, FOX and Paramount — and, most recently, as VP of Data Strategy & AI at Fabric. That means I've owned the budgets, the vendors, the platform migrations and the awkward conversations, not just written the slides about them.
Metascribe has been my consulting practice since 2012 — first in brand and marketing for media companies, PR firms and B2B agencies, now in AI and data strategy for organisations across sectors, from startups and charities to established consumer businesses. That combination is the point: strategy that ships as something people actually use.
Tell me what you're trying to do.
A short email is enough. I'll reply within two working days with an honest view on whether I can help — and if I can't, who might.